Personalization is becoming increasingly important to consumers, and as a result, they are expecting far more from retailers’ loyalty programs. So it’s no surprise that personalization has become one of the hottest emerging trends in marketing today. According to Virtual Incentives, 56% of consumers said receiving a unique, personalized incentive would improve consideration of a […]
If you find these articles informative, be sure to Follow similar news posts on customer loyalty topics on our LinkedIn page, here. Encore Incentive’s Customer Loyalty Accelerator program features cash incentives which offer the permission-based transparency, simplicity, and immediacy that today’s customers are seeking in today's rewards programs. Visit our How it Works web page to learn more.
Bad data is a waste of money. “When you do not validate customer information, you lose the opportunity to build a relationship past the first customer engagement,” says Edward Hunter, lead data engineer at Clutch. “But, I’m constantly amazed at the number of companies that do not validate customer information.” To gain better information from […]