Gone are the days when customers would flock to any mall with two department stores and a food court. That’s why retailers are focusing on creating brand loyalty and deeper customer relationships. But accomplishing that requires one critical component over all others – data. Knowing your customer is now the name of the game for […]
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Americans have 3.8 billion loyalty memberships (yes, “billion”). With that high degree of market saturation, customers have started asking, “Is it worth it to me to hand over my personal info to get what you are offering?” Increasingly, the answer is “No.” The biggest reason customers ditch loyalty programs is that it takes too long […]