Target is introducing a new way to drive loyalty. The discount retailer will test a new rewards program, called “Target Red,” in the Dallas-Fort Worth, Texas area next month. The program offers a variety of perks, including 1% back on every purchase, and the ability to help direct Target’s community giving. In addition to the […]
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SkyMall Co-Founder Joins Encore Incentives’ Business Development Team
Alan Lobock, the co-founder of Skymall and recognized by the Wall Street Journal as a start up guru and business advisor, has joined the Encore Incentives’ business development team as a special advisor and business consultant. Mr. Lobock will be driving Encore’s business strategy for the Customer Loyalty Accelerator into the merchant markets and identifying new business opportunities. […]
Three Key Ingredients for a Successful Loyalty Program
Providing a compelling value that keeps customers coming back time after time is the ultimate goal of all loyalty programs. Nearly 70% of customers say they are more likely to buy from a retailer with a loyalty rewards program, and 35% say they visit more frequently. Clearly, loyalty programs can help drive more repeat customer […]
Loyalty Program Data is Key to Growing Your Brand
Data obtained from an engaging customer loyalty program is where it’s at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno’s. “Loyalty programs have really transformed what we do in marketing. We have spent so many dollars over the years talking to get new customers to come in. Talking […]