Scott Goble, most recently a Principle Software Engineer for Microsoft in their Windows and Devices Group, will be joining the Encore Incentives app development team in June. Scott’s primary area of responsibility will be to oversee the company’s forthcoming First Data / Clover Station app validation and market deployment. Scott’s technical acumen and extensive experience […]
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Capturing Loyalty: The Proper Role of Loyalty Programs
Hardly a day goes by when you don’t visit a store, restaurant or supermarket and have an employee ask, “Do you belong to our loyalty program?” Loyalty (or rewards) programs have become ubiquitous — a fact of life in American business. Accordingly, it’s helpful to ask what the role of a loyalty program should […]