In a striking development for internet privacy, the nation’s four largest telecom companies announced Tuesday that they will stop providing customer location information to companies that aggregate data on their customers. Aggregators typically work with third-party companies on things like verifying a user’s identity or directing roadside assistance providers. But Verizon, AT&T, Sprint and T-Mobile have promised to start safeguarding […]
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What’s the Impact of Apple’s Pro-Privacy Moves for Retail’s Efforts to Personalize Customer Experience?
Retailers seeking to enhance personalization of their customers’ experience should take note of the potential impact of Apple’s recently unveiled pro-privacy enhancements for its Safari web browser. The need for high motivation and transparency of opt-in for customer loyalty programs has never been more critical for retailers. At its annual developer event, Apple announced an […]