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4 pilars
July 11, 2018  |  By Alan Steinberg

The 4 pillars of Loyalty in Customer Lifetime Value

Few metrics better illustrate a company’s well-being than Customer Lifetime Value (CLV). In previous eras, retailers could employ tried and true loyalty practices that would reliably juice CLV. Today, they are challenged with savvy customers who demand more for their attention and dollar.  Leonard Jennings, SVP of Loyalty Marketing for Synchrony, says that once-dependable loyalty plays […]

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