With data and analytics, it’s easier than ever for retailers to identify and target their high-value shoppers and build highly personalized recommendations. But, personalization also helps retailers in another, perhaps deeper way, by connecting them with their customer base on an emotional level. Done properly, a retailer can lock in faithful customers for the long-term. In short, the future is personalization with a purpose. The […]
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This long-standing axiom is a generally accepted truth – 80% of your business comes from 20% of your customers. But what if you could move that needle to 25-75%, or even 30-70%? The results would be earth-shattering for you in terms of profits and ROI. And it turns out, the answer to this puzzle […]