When it comes to gift cards, there’s something for everyone to love. Whether it’s seamless convenience, purchasing flexibility, choice potential or dependable gift-recipient approval, gift cards are a go-to for consumers. Businesses like yours have even more reason to love gift cards. Merchants use gift cards to raise awareness, grow their sales and improve cash flow. Adding […]
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Labor shortages, rising costs, supply chain issues, digital disruptions and continued Covid variants are just a few of the hurdles confronting merchants in the new year. Retailers will also have new opportunities in 2022: consumers shopping from anywhere and anytime on their computers or mobile devices, stores transforming into showrooms or fulfillment social hubs, products being shipped for […]
In a recent report from Bluedot, 69 percent of restaurant customers said loyalty platforms bring them back to a restaurant. That one statistic is stunning enough, but there’s more – a lot more. According to eMarketer, during the 2020 Covid outbreak: Loyalty members’ checks were 6 percent larger on average than those of non-loyalty members For […]
Part 2 Gift card marketing is a valuable way to diversify your revenue stream, while increasing customer volume – two factors that are essential to business recovery in 2021-22. Gift cards provide restaurants with an immediate source of revenue – cash that can be incredibly valuable in the early months of recovery. 8 Great Restaurant Gift […]
Part 1 As COVID-19 slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021-22 recovery plan. Why? Gift cards provide restaurants with an immediate source of revenue – cash that can be incredibly valuable in the early months of recovery. And when things eventually return to business-as-usual, gift cards help […]
Microsoft recently conducted a survey of over 34,000 consumers regarding their opinions on loyalty rewards programs. The results reveal the systemic weaknesses in many of these programs. Rewards take too long, are too difficult, or not perceived as valuable. Survey Question: What don’t you like about loyalty or rewards programs you’ve belonged to? • It takes […]