With data and analytics, it’s easier than ever for retailers to identify and target their high-value shoppers and build highly personalized recommendations. But, personalization also helps retailers in another, perhaps deeper way, by connecting them with their customer base on an emotional level. Done properly, a retailer can lock in faithful customers for the long-term. In short, the future is personalization with a purpose. The […]
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This long-standing axiom is a generally accepted truth – 80% of your business comes from 20% of your customers. But what if you could move that needle to 25-75%, or even 30-70%? The results would be earth-shattering for you in terms of profits and ROI. And it turns out, the answer to this puzzle […]
Adapted from Clover Blog Reward programs and other customer loyalty benefits have become the norm. Businesses which fail to offer them do so at their own risk. In today’s customer-centric digital-driven economy, businesses need to find creative ways to attract, retain, and delight customers. Among other things, businesses are using personalization, highly targeted marketing, and […]
Merchants using the Customer Loyalty Accelerator (CLA) app on the Clover POS now have a groundbreaking new package of benefits that will automatically ensure easy program implementation and an immediate, undeniable program ROI. “Customer Loyalty Accelerator’s newly launched 7-Point BOOSTER package demonstrates a deep commitment to our clients’ success by igniting greater revenue growth through […]
With wages, rents and pricing pressure increasing, retailers must be focused on the bottom line like never before. An industry-wide movement to a $15 an hour minimum wage is just one reason why retailers are seeking innovative new ways to compensate for the escalating erosion of profit margins. At a 4% unemployment rate, even adding […]
Customer face-time is the new currency for merchants. Case in point, Amazon is renowned for their laser-focus on knowing their customers. The result is Amazon boasts best online retailer conversion rate of 74%. In contrast, the top 10% of online retailers convert at 11.45%. So why the vast difference, and what lessons can you apply […]