Target is introducing a new way to drive loyalty. The discount retailer will test a new rewards program, called “Target Red,” in the Dallas-Fort Worth, Texas area next month. The program offers a variety of perks, including 1% back on every purchase, and the ability to help direct Target’s community giving. In addition to the […]
If you find these articles informative, be sure to Follow similar news posts on customer loyalty topics on our LinkedIn page, here. Encore Incentive’s Customer Loyalty Accelerator program features cash incentives which offer the permission-based transparency, simplicity, and immediacy that today’s customers are seeking in today's rewards programs. Visit our How it Works web page to learn more.
Alan Lobock, the co-founder of Skymall and recognized by the Wall Street Journal as a start up guru and business advisor, has joined the Encore Incentives’ business development team as a special advisor and business consultant. Mr. Lobock will be driving Encore’s business strategy for the Customer Loyalty Accelerator into the merchant markets and identifying new business opportunities. […]
Providing a compelling value that keeps customers coming back time after time is the ultimate goal of all loyalty programs. Nearly 70% of customers say they are more likely to buy from a retailer with a loyalty rewards program, and 35% say they visit more frequently. Clearly, loyalty programs can help drive more repeat customer […]
Data obtained from an engaging customer loyalty program is where it’s at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno’s. “Loyalty programs have really transformed what we do in marketing. We have spent so many dollars over the years talking to get new customers to come in. Talking […]
The most critical cornerstone to personalizing customer experiences is knowing your customer’s identity. It’s the foundation to creating a lifelong customer relationship. “Customer Identity Resolution” provides the answers and the pathway to greater customer loyalty and retention, according to a recent publication by the Chief Marketing Officers’ Club (CMO). Brands are rushing to implement the […]
Encore Incentives’ Customer Loyalty Accelerator was one of the highlighted new product introductions at Kadima’s 2018 Innovation Fair, held January 30th at West World in Scottsdale Arizona. The Innovation Fair unites sponsors, corporations, strategic partners, investors economic development organizations and others from across the country. The goal of the fair is to launch alliances and […]