The best ones are “simple yet powerful,” Klarna marketer Jon Chang told us.In 2020, Forrester Research noticed hundreds of brands across the globe reevaluating loyalty programs to meet pandemic-era demands, so it dug deeper to find out what exactly today’s consumer wants from one: A survey of more than 4,600 US adults found that two-thirds—65%, to […]
If you find these articles informative, be sure to Follow similar news posts on customer loyalty topics on our LinkedIn page, here. Encore Incentive’s Customer Loyalty Accelerator program features cash incentives which offer the permission-based transparency, simplicity, and immediacy that today’s customers are seeking in today's rewards programs. Visit our How it Works web page to learn more.
Most traditional loyalty programs are generally structured in one of two ways– Spend-Based or Visit-Based. So what are the differences, and which model is best suited to grow your store’s bottom line? Spend-Based vs. Visit-Based A visits-based model rewards points each time a customer patronizes the business, or after a visits milestone. A spend-based model rewards a […]
To understand why so many companies are going spend-based, just look into why retailers have rewards programs in the first place. Repeat customers are a valuable asset to any business, and by offering discounts or free goods and services, customers are encouraged to remain faithful. But not all customers, or transactions are created equal. Some customers visit […]
Shopify and Clover merchants are always on the look-out for tools that can give them a marketing edge and improve their bottom line. A strong loyalty program is one of the best tools to promote return visits and higher customer spending. Here are 7 tips to make the most out of your customer loyalty program. #1 […]
Shopify and Clover merchants using Customer Loyalty Accelerator (CLA) have seen as much as a 500% increase in returning customer spending in just the first 60 days. CLA is a groundbreaking, instant store credit loyalty program that dramatically ignites return customer visits and higher spending. The key to CLA’s success? It’s been proven that loyalty […]
In today’s retail environment, price and product no longer represent a retailer’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator is a store’s ability to deliver the best possible customer experience. The reality is that customers are no longer brand loyal—they are experience loyal. If your store can’t measure up to expectations, it risks […]