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Retailers seeking to enhance personalization of their customers’ experience should take note of the potential impact of Apple’s recently unveiled pro-privacy enhancements for its Safari web browser. The need for high motivation and transparency of opt-in for customer loyalty programs has never been more critical for retailers. At its annual developer event, Apple announced an […]
Hardly a day goes by when you don’t visit a store, restaurant or supermarket and have an employee ask, “Do you belong to our loyalty program?” Loyalty (or rewards) programs have become ubiquitous — a fact of life in American business. Accordingly, it’s helpful to ask what the role of a loyalty program should […]
Once again, Amazon is blazing new trails in retailing, this time with their paid Prime Membership Loyalty Program. Amazon reports they now have stunning 100 million paying members for Amazon Prime. CEO Jeff Bezos said that last year, more members paid the membership fee to join Prime than any previous year. Remarkably, Amazon Prime members […]
Did you know 70% of consumers say they are more likely to recommend a brand that has a good loyalty program? Or that 92% believe recommendations from friends or family over all other forms of advertising? Clearly, the state of customer loyalty programs is changing rapidly in 2018, and these programs have become an enormous […]
MyLowe’s customer loyalty program members spend 35% more than non-members. In 2017 Lowe’s added more than 4.5 million new members to the platform. In the fourth quarter, Lowe’s reported a 28% increase in on-line sales growth. COO Richard Maltsbargar attributed this growth to an optimized mobile experience and better communications with online customers. Lowe’s still […]
In a recent study, more than two-thirds of consumers (69%) report that recent news events have increased their concerns about sharing their data with businesses. So retailer marketers find themselves walking the fine line between enhancing customer personalization and growing privacy concerns over data collection, Adding to this paradox, almost half of retailers (47%) cite personalization is […]
