Target is introducing a new way to drive loyalty. The discount retailer will test a new rewards program, called “Target Red,” in the Dallas-Fort Worth, Texas area next month. The program offers a variety of perks, including 1% back on every purchase, and the ability to help direct Target’s community giving. In addition to the […]
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Providing a compelling value that keeps customers coming back time after time is the ultimate goal of all loyalty programs. Nearly 70% of customers say they are more likely to buy from a retailer with a loyalty rewards program, and 35% say they visit more frequently. Clearly, loyalty programs can help drive more repeat customer […]
Data obtained from an engaging customer loyalty program is where it’s at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno’s. “Loyalty programs have really transformed what we do in marketing. We have spent so many dollars over the years talking to get new customers to come in. Talking […]
The most critical cornerstone to personalizing customer experiences is knowing your customer’s identity. It’s the foundation to creating a lifelong customer relationship. “Customer Identity Resolution” provides the answers and the pathway to greater customer loyalty and retention, according to a recent publication by the Chief Marketing Officers’ Club (CMO). Brands are rushing to implement the […]
Gone are the days when customers would flock to any mall with two department stores and a food court. That’s why retailers are focusing on creating brand loyalty and deeper customer relationships. But accomplishing that requires one critical component over all others – data. Knowing your customer is now the name of the game for […]
Americans have 3.8 billion loyalty memberships (yes, “billion”). With that high degree of market saturation, customers have started asking, “Is it worth it to me to hand over my personal info to get what you are offering?” Increasingly, the answer is “No.” The biggest reason customers ditch loyalty programs is that it takes too long […]