If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Are you utilizing a customer loyalty program? If you have a loyalty program in place, that’s great. You’ve at least identified it’s necessary. But now, it’s time to make […]
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Customer Loyalty Can’t Be Bought, But it Can Be Rewarded
Reward programs and other customer loyalty benefits have become the norm. Businesses which fail to offer them do so at their own risk. Small businesses, even more than larger competitors, need to nurture their current customers while attracting new ones. Since customers are the lifeblood of a business, new ways have to be uncovered to […]
New Clover Store App Ignites Dramatic Revenue Growth Through Return Customer Visits
Retail merchants using the First Data Clover POS now have a powerful new app to quickly and dramatically increase revenues from return customer visits and greatly improve upon customer personalization. Customer Loyalty Accelerator is a groundbreaking new “cash rewards” loyalty app on the Clover App Store, seamlessly integrating with both existing loyalty programs and the First Data […]
Amazon is winning retail not with technology, but with customer experiences
The common conception is that Amazon rules retail due to its superior technology. But the facts show otherwise, Amazon reigns supreme because it has put customer relationships first and foremost at its cultural core. Jeff Bezos famously said that “aligning the company’s interests with its customers’ ensured our success.” How has this philosophy contributed to […]
Costco and Amazon Turn to Cash Incentives to Reward Customer Loyalty
Costco is now offering its members a $10 – $20 cash reward when they sign up for a membership auto renewal. The recently launched program is designed to reward customer loyalty for signing up on an auto renewal plan. Amazon has also embraced the marketing shift to cash rewards, offering a $10 incentive to Prime Day […]
Shopify to Buy Robot Fulfillment Company for $450 Million
As reported by Natilie Wong, Bloomberg.com Shopify, the shopping technology developer that’s quickly becoming the anti-Amazon, has taken another step up the sales supply chain with its $450 million acquisition of the warehouse automation and management technology developer, 6 River Systems. The acquisition will serve to boost efficiencies among Shopify’s Fulfillment Network service, which launched […]