Burger King, once ranked #2 in the hotly contested fast food wars, has fallen to fourth place. In a strong bid to regain the coveted #2 slot, Burger King has leaned heavily on its loyalty program to retain current customers and add new ones. Burger King Royal Perks members can enjoy a new benefit with their membership […]
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Loyalty programs are one of the best ways to achieve customer retention and increase the customer’s lifetime value. What are some of the biggest drivers behind the soaring popularity of loyalty programs?1. Retains customers The primary purpose of implementing loyalty programs is to retain customers by providing them incentives for making a purchases, giving a referral, sending a […]
One of the biggest challenges facing Shopify online retailers is cart abandonment — when shoppers add something to their virtual shopping cart but don’t end up buying it. Around 70% of online shopping carts are eventually abandoned, according to the Baymard Institute, an e-commerce consultancy firm. The top reason customers walk away – they say they were just browsing and weren’t […]
Part 2 4. What should I focus on once my program is up and running?While launching a loyalty program is a great first step towards using rewards to bring in your regulars more frequently, it’s only just that–a first step. Lasting loyalty success lies in creating a solid foundation of core membership for your program. To reap the greatest […]
Part 1 of a 2-Part Series You might be wondering if a loyalty program is right for your business. While it takes a little effort to set one up properly, the rewards are as much for you as your customers. Check out these four great reasons to get your loyalty program off the ground: Returning […]
Walmart’s membership offering Walmart+ continues to be an important piece to the retailer’s steady increases. “Walmart is always going to be a business where you need to look across and see how the omnichannel business is playing out,” he said, but the membership program is important. “It helps us grow our e-commerce business. It helps us deepen the relationship […]