If you find these articles informative, be sure to Follow similar news posts on customer loyalty topics on our LinkedIn page, here. Encore Incentive’s Customer Loyalty Accelerator program features cash incentives which offer the permission-based transparency, simplicity, and immediacy that today’s customers are seeking in today's rewards programs. Visit our Features web page to learn more.
Kohl’s Cash program is unique in how it rewards customer loyalty, and that uniqueness has paid off big-time for one of the few bright spots in the retail brick and mortar sector. Kohl’s reward is simple and direct – $10 in store credit for every $50 spent – instead of the old, worn model of customers having to […]
With wages, rents and pricing pressure increasing, retailers must be focused on the bottom line like never before. An industry-wide movement to a $15 an hour minimum wage is just one reason why retailers are seeking innovative new ways to compensate for the escalating erosion of profit margins. At a 4% unemployment rate, even adding […]
By Clover Blog An Alliance Data study found that more than half of the consumers surveyed feel special when a retailer acknowledges their birthday, which is why the average consumer receives between five and nine birthday reward offers. The bad news for businesses is that consumers on average only redeem between one and four of those offers. […]
Customer face-time is the new currency for merchants. Case in point, Amazon is renowned for their laser-focus on knowing their customers. The result is Amazon boasts best online retailer conversion rate of 74%. In contrast, the top 10% of online retailers convert at 11.45%. So why the vast difference, and what lessons can you apply […]
Retail merchants using the Clover POS terminal now have access to a powerful new app to easily increase revenues from return customer visits and greatly improve upon customer personalization. Customer Loyalty Accelerator is the first “cash rewards” loyalty app to be introduced on the Clover platform, seamlessly integrating with both existing loyalty programs and the Clover POS […]
Few metrics better illustrate a company’s well-being than Customer Lifetime Value (CLV). In previous eras, retailers could employ tried and true loyalty practices that would reliably juice CLV. Today, they are challenged with savvy customers who demand more for their attention and dollar. Leonard Jennings, SVP of Loyalty Marketing for Synchrony, says that once-dependable loyalty plays […]
