Part 1 As COVID-19 slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021-22 recovery plan. Why? Gift cards provide restaurants with an immediate source of revenue – cash that can be incredibly valuable in the early months of recovery. And when things eventually return to business-as-usual, gift cards help […]
If you find these articles informative, be sure to Follow similar news posts on customer loyalty topics on our LinkedIn page, here. Encore Incentive’s Customer Loyalty Accelerator program features cash incentives which offer the permission-based transparency, simplicity, and immediacy that today’s customers are seeking in today's rewards programs. Visit our How it Works web page to learn more.
Microsoft recently conducted a survey of over 34,000 consumers regarding their opinions on loyalty rewards programs. The results reveal the systemic weaknesses in many of these programs. Rewards take too long, are too difficult, or not perceived as valuable. Survey Question: What don’t you like about loyalty or rewards programs you’ve belonged to? • It takes […]
Customer Loyalty Accelerator (CLA) proudly announces the launch of a powerful new app for Clover merchants that gives them everything needed to easily run their own loyalty, gift card and digital marketing program, right from the Clover POS. Many Clover merchants have discovered gift cards are a terrific way to generate more revenue and create loyal, returning […]
The best ones are “simple yet powerful,” Klarna marketer Jon Chang told us.In 2020, Forrester Research noticed hundreds of brands across the globe reevaluating loyalty programs to meet pandemic-era demands, so it dug deeper to find out what exactly today’s consumer wants from one: A survey of more than 4,600 US adults found that two-thirds—65%, to […]
Most traditional loyalty programs are generally structured in one of two ways– Spend-Based or Visit-Based. So what are the differences, and which model is best suited to grow your store’s bottom line? Spend-Based vs. Visit-Based A visits-based model rewards points each time a customer patronizes the business, or after a visits milestone. A spend-based model rewards a […]
To understand why so many companies are going spend-based, just look into why retailers have rewards programs in the first place. Repeat customers are a valuable asset to any business, and by offering discounts or free goods and services, customers are encouraged to remain faithful. But not all customers, or transactions are created equal. Some customers visit […]