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Retail merchants using the Clover POS terminal now have access to a powerful new app to easily increase revenues from return customer visits and greatly improve upon customer personalization. Customer Loyalty Accelerator is the first “cash rewards” loyalty app to be introduced on the Clover platform, seamlessly integrating with both existing loyalty programs and the Clover POS […]
Few metrics better illustrate a company’s well-being than Customer Lifetime Value (CLV). In previous eras, retailers could employ tried and true loyalty practices that would reliably juice CLV. Today, they are challenged with savvy customers who demand more for their attention and dollar. Leonard Jennings, SVP of Loyalty Marketing for Synchrony, says that once-dependable loyalty plays […]
Retailers seeking to enhance personalization of their customers’ experience should take note of the potential impact of Apple’s recently unveiled pro-privacy enhancements for its Safari web browser. The need for high motivation and transparency of opt-in for customer loyalty programs has never been more critical for retailers. At its annual developer event, Apple announced an […]
Did you know 70% of consumers say they are more likely to recommend a brand that has a good loyalty program? Or that 92% believe recommendations from friends or family over all other forms of advertising? Clearly, the state of customer loyalty programs is changing rapidly in 2018, and these programs have become an enormous […]
Providing a compelling value that keeps customers coming back time after time is the ultimate goal of all loyalty programs. Nearly 70% of customers say they are more likely to buy from a retailer with a loyalty rewards program, and 35% say they visit more frequently. Clearly, loyalty programs can help drive more repeat customer […]
Data obtained from an engaging customer loyalty program is where it’s at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno’s. “Loyalty programs have really transformed what we do in marketing. We have spent so many dollars over the years talking to get new customers to come in. Talking […]
