MyLowe’s customer loyalty program members spend 35% more than non-members. In 2017 Lowe’s added more than 4.5 million new members to the platform. In the fourth quarter, Lowe’s reported a 28% increase in on-line sales growth. COO Richard Maltsbargar attributed this growth to an optimized mobile experience and better communications with online customers.
Lowe’s still has plenty of room to grow to catch up with it’s chief rival, Home Depot, however. Home Depot’s online sales account for 6.7 of total sales, while Lowe’s is at 3.5%
