Joining the likes of Costco, Kohl’s and Amazon Prime, Walgreens said it will relaunch its customer loyalty program to feature cash rewards as the rebranded “myWalgreens” in November, Members of the new loyalty rewards will earn 5% Walgreens cash on private label products and 1% on all other qualifying purchases.
Walgreens cash can be applied to future transactions and the 100 million existing loyalty members will have opportunity to convert their current points balance to Walgreens cash, while switching to the new program.
The retooled program incorporates several new features – many of which are remarkably similar to those already available to Shopify and Clover merchants using the Customer Loyalty Accelerator (CLA) app.
Walgreens’ embrace of the importance of “in-store credits” serves to underscore the tremendous value smaller and independent merchants receive by using the CLA app in their Shopify and Clover retail stores. The CLA app allows these merchants to easily and affordably offer their customers a cash-reward loyalty program on par with some of the most successful “big boys” of retail.
Customer Loyalty Accelerator is available for download
on the Shopify App Store
And also on the Clover App Market
Walgreens will announce significant developments to the membership in the months ahead, but for now Gourlay said myWalgreens will be “heavily focused on health and wellbeing with content, service and offers specifically curated to each member.”
“This goes well beyond updating the look and feel of our app to create seamless retail and pharmacy experience,” noted Alex Gourlay, co-COO and president.. “The new program will greatly simplify how customers accumulate and use their rewards and will create a much more engaging health-orientated relationship.”
Additionally, Walgreens is now rolling out the ability for online or app orders to be ready for collection in as little as 30 minutes, through in-store, drive-through windows, or curbside pickup.
“This level of responsiveness is unprecedented in our sector and it redefines customer convenience, a real differentiator for us,” said Gourlay. “This demonstrated in a very practical ways some of the benefits of our work to update our infrastructure and to digitalize our business.
CLA is available on the Shopify App Store and Clover App Market. Our “industry-best” 90 Day Free Trial is an incredible value. After the 90 Day Free Trial period, the subscription is just $24.95 month.
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